An intergrated model
The business model is based on the ability to handle the design, marketing and management of the entire complex in an integrated manner.
120 meeting rooms convention centre with a capacity of more than 10 000 people
1 food court with 8 restaurants that can be booked for private events.
1 office building with 22 000 m2 of floor space
7 hotels of varying standards offering a total of 1840 rooms and a gamut of services
3 exhibition halls of 37 000 m2 with outdoor exhibition area of 4 000 m2
3 150 parking places
1 direct shuttle to Charles de Gaulle airport every 10 minutes
The ITC scheme was developed to meet a primarily European demand in the segments of conferences with 300 to 3,000 participants, B to B trade shows and corporate events.
To date ITC Paris has identified close to 1,600 “rotating venue” type events with attendance ranging from 300 to 3,000 that are organized in Europe and have seldom, if ever, been held in France.
ITC aims to compensate for what is lacking on the Paris market and attract a new clientele by offering high quality services :
- Minimising organization costs and commuting expenses by guaranteeing that all the services essential to running an event successfully are concentrated in a single venue
- Guaranteeing the price and availability of the offer over several years
- Developing a varied selection of high-quality hotels in pleasant surroundings
- Offering modular facilities that can be tailored to events of any size
- Drawing on the vibrant economic activity in the area of the Charles de Gaulle International Airport and the attractiveness of Paris (see the next pages)
Beyond meeting a current need in business tourism, one of the issues at stake in the MICE market is adjusting to visitors’ future expectations and needs.
The 2008 crisis has led to profound changes in users’ behaviours with respect to fairs, shows and conventions: clients want more content and fewer non-essentials, as spending considered too lavish has come to be bad for a company’s image.
Organizers must therefore optimise events by limiting the time participants spend getting from meetings to accommodations, meals and outside pursuits; by providing irreproachable services including upmarket hotels, state-of-the-art amenities, modular floor space and an environmentally-friendly approach; and by choosing a destination that remains consistent with the message their events convey at the most attractive price possible.
Creating a venue where all the desired features and services are concentrated in a single place and that offers a package proposed by a single vendor has become a priority in the MICE field.